JANUARY ISSUES
Thursday, May 28th, 2009A couple weeks ago I personally visited the test kitchen staffs of three women’s magazines: Woman’s Day, Family Circle and Everyday with Rachael Ray. The reason was because the magazines are already thinking about their January issues and that means diets and/or breakfast. Diets are a January consideration in an attempt by the magazines to sustain America’s favorite New Year’s resolution, losing weight. Breakfast is a consideration for no particular reason other than the fact that historically, January has been breakfast month on magazine food pages even though no “Official Breakfast Month” exists.
One of the most pleasant aspects of my job with the American Egg Board is keeping eggs top-of-mind with the press in New York. That’s because women’s and food magazines are where many families go for new recipe ideas. The three magazines I chose to visit have the highest circulations, though I stay in constant touch with more than 30 editors to make certain that they never forget to include eggs in their recipe plans! What makes it so pleasant is that these people — and those who man their test kitchens — are so food savvy that there’s never a lull in any conversation with them.
The conversation I was bent on having during my recent meetings was about a recent body of research showing that eggs have such a high satiety (i.e. fullness) value that people who eat them for breakfast end up eating less during the rest of the day, helping them stay energized and lose weight. “Eureka!” I thought. This covers both January food page considerations at one time: breakfast and weight loss!
Everyone knows that eggs are so rich in nutrients that they can help ward off things like macular degeneration in older folks (thanks to their lutein and zeaxanthin) and help brain development in infants during pregnancy (thanks to choline), never mind they contain such high-quality protein, are so very versatile and so economical to boot. Whew.
And if that’s not enough, we know that their satiety value (how much they satisfy the appetite) is great enough to allow for less food consumption throughout the day. That translates to eggs having all of the right things going for it and helping you keep your New Years resolution to eat right and eat less. It’s America’s favorite New Years resolution, you know.
Here’s one of my favorite quick and easy egg breakfast recipes from the American Egg Board’s new recipe section. In fact, there are a ton of delicious new recipes there – please check it out!
What You Need
½ cup shredded Mexican cheese blend
2 whole wheat OR flour tortillas (7-inch)
4 slices Canadian-style bacon
4 EGGS, beaten
Salsa
Here’s How
SPRINKLE 1/4 cup cheese on one side of each tortilla. TOP each with 2 bacon slices.
COAT large nonstick skillet with cooking spray; heat over medium heat until hot.
POUR IN eggs. As eggs begin to set, GENTLY PULL the eggs across the pan with an inverted turner, forming large soft curds. CONTINUE cooking - pulling, lifting and folding eggs - until thickened and no visible liquid egg remains. Do not stir constantly.
SPOON eggs on top of bacon, dividing evenly. FOLD tortillas over filling to cover, pressing gently.
CLEAN skillet. COAT with cooking spray; heat over medium-low heat until hot. TOAST quesadillas just until cheese is melted, about 1 to 2 minutes per side. CUT into wedges; serve with salsa.

