EGG FARMERS KEEP ON GIVING
Monday, February 22nd, 2010What an appropriate place to call attention to America’s egg farmers’ response to Haitian Relief. As part of the Good Egg Project (which I’ve written about in the past), they are in the process of donating eggs to the hundreds of thousands of families affected by the earthquake disaster there. Only dried egg product is accepted, so everyone is chipping in to make it happen. The farmers are providing the shell eggs to the processors who then turn them into the dried product that can be shipped to Haiti where it will be reconstituted. And, before you think that reconstituted dry eggs are similar to how they were when first developed for soldiers in battlefields several wars ago, think again! Today’s dried whole eggs reconstitute beautifully. When they’re cooked you can hardly tell the difference.
But, the egg farmers gave more than just eggs! The picture below shows my boss, Joanne Ivy, the President & CEO of the American Egg Board accepting a generous donation of money from Jacques Klempf, the American Egg Board Chairman and President of Dixie Eggs. This donation will be used to purchase additional dried egg product for the Haitian effort.
Although my primary job at this convention is to visit with all of our friends who come by the booth to say hello, I also help the United Egg Producers host a breakfast for 250 to 300 folks who gather to make their own omelets and to conduct a meeting. We set up 32 cooking stations where all of the hundreds of guests fix their own omelets in less than 30-minutes time. The logistics are quite an undertaking. And it’s always successful.
This year’s convention was slightly different for me because I was asked to give my omelet demonstration at the Culinary Pavilion, an area set aside for chefs to demonstrate the trends and the new product applications that they’re using in their restaurants. I was in very good company. The chefs came from every popular restaurant in Atlanta. I talked about the growing popularity of the breakfast meal category in both fast service and casual restaurants. I demonstrated the “grab n’ go” omelet tortilla wrap that’s become so popular on menus along with combinations of fillings that go beyond ordinary ham and cheese. I demonstrated about 15 different omelets, omelet styles and filling combinations, all of which were served to the audience. I was assisted by two young culinary students (pictured) who confessed that they had no clue that the classic omelet they were taught to make in culinary school could be so versatile. Good. That was the point!


